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Yasin, M.M., Bayes, P.E. and Czuchry, A.J. (2005) The Changing Role of Accounting in Supporting the Quality and Customer Goals of Organizations: An Open System Perspective. International Journal of Management, 22, 323-331.

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• TITLE: Relationship between Adaptive Capability and Strategic Orientation: An Empirical Study in a Brazilian Company

  AUTHORS: Cristiano Kaehler, Franciele Busatto, Grace V. Becker, Peter Bent Hansen, Jane Lucia S. Santos

  KEYWORDS: Adaptive Capability; Strategic Orientation; Dynamic Capability

  JOURNAL NAME: iBusiness, Vol.6 No.1, March 4, 2014

  ABSTRACT: The main purpose of this article is to examine the relationship between adaptive capability and strategic orientations in the organizational context. In order to achieve this, an empirical study was carried out in a Brazilian agency for maritime services, via a survey of 160 employees. The results show a positive correlation between all of the strategic orientation variables and their respective adaptive capability. That is, the findings show that the company’s strategic orientations affect its adaptive capability, and also suggest that the stronger the respondents’ perception of the company’s dynamic capability, the higher its organizational adaptive capability in its market of operation.