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S. Benartzi and R. H. Thaler, “Myopic Loss Aversion and the Equity Premium Puzzle,” The Quarterly Journal of Economics, Vol. 110, No. 1, 1995, pp. 73-92.
http://dx.doi.org/10.2307/2118511

has been cited by the following article:

• TITLE: A Note on a Framework to Assess the Required Equity Risk Premium Using Cumulative Prospect Theory

  AUTHORS: Chris Holdsworth, Eben Maré

  KEYWORDS: Cumulative Prospect Theory; Equity Risk Premium; Investment Time Horizon; Multi-Asset Allocation

  JOURNAL NAME: Theoretical Economics Letters, Vol.4 No.1, February 18, 2014

  ABSTRACT: We provide a framework to ascertain the required equity risk premium (ERP) within the setting of Cumulative Prospect Theory (CPT) over arbitrary investment time periods. Once accounting for behavioral biases in estimating distributions (generated by using a simulation of asset returns based on a sampling procedure) and using a CPT utility function, it becomes apparent that the key determinant of the required ERP is an investor’s time horizon.