TITLE:
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
AUTHORS:
Min Yin, Sheng Liu
KEYWORDS:
Cloud Computing; Network Marketing; C-Marketing
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.4 No.2,
February
14,
2014
ABSTRACT: Cloud
computing aims to integrate more than one relatively low-cost computing
entities into a perfect system of powerful computing capabilities, and
distribute this powerful computing capabilities to end-users by the advanced
business model. Traditional network marketing has played an important role in
the e-commerce industry, bringing invaluable wealth for online transactions,
but with the continuous improvement of people’s living standard, traditional
marketing methods can no longer meet the market requirements. This paper
compares the difference between traditional network marketing and cloud
marketing based on cloud computing, and creates a new cloud marketing model
C-Marketing. Then the advantages
of C-Marketing as a new hot spot in marketing are discussed. Finally some suggestions for improvement are proposed based on this.