TITLE:
A Study on Reasons and Solutions to Tour Guides’ Ripping Off Tourist
AUTHORS:
Changrong Ling
KEYWORDS:
Travel Agency; Guides; Interest Demands; Game
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.4 No.2,
February
14,
2014
ABSTRACT: Most of the tourism products were sold
by middlemen travel agencies. There is a very complex relationship between
travel agencies and stakeholders. The phenomena including zero fee, debt fee
and guides cheating are mess as cluster, which greatly damage the interests of
consumers and destroy the image of the industry and market reputation. This thesis
aims to analyze the root causes of travel agencies’ interest demands and the game of
chaos that is the low threshold set by tourism agencies, the error location in
tour guide career, un-standard tourist products, and so on. And then it explores practical solutions and technical
methods: 1) taking more specializers and professionals in tour guides; 2) making the unemployment relationship
between tourism agencies and tour guides; and 3) setting up the standardization in
tourist products, and so on.