TITLE:
Information Search Behavior: Proposal of Study with Investors in the Stock Market
AUTHORS:
Elaine Cristina Lopes, Marta Lígia Pomim Valentim
KEYWORDS:
Stock Market; Information Behavior; Information Search Behavior
JOURNAL NAME:
Technology and Investment,
Vol.5 No.1,
February
7,
2014
ABSTRACT: With the aim of analyzing the information search
behavior of investors working in the stock market, this research sought to
raise the aspects related to this behavior with focus on the cognitive and
causal aspects which pervaded the need for information of these investors.
For that, the general pattern of informational behavior proposed by Wilson [1]
and the analysis of a report from an investor of the stock market area were
used as the basis for the analysis and
reflection. The report of only one investor was used as the basis
for investigation, turning it impossible to extrapolate such result to a
greater universe. The objective of this research was to investigate the need
for information, the context and the intervenient variables which might
interfere or not in the information search behavior of investors, in an attempt
to get a deeper comprehension about the subject, as well as to propose the
continuity of studies with basis on this study proposal.