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I. R. Parket and H. Eilbirt, “Social Responsibility: The Underlying Factors,” Business Horizons, Vol. 18, No. 4, 1975, pp. 5-10.
http://dx.doi.org/10.1016/0007-6813(75)90019-1

has been cited by the following article:

• TITLE: R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises

  AUTHORS: Qiong Yao, Meisi Xu, Hua Song, Wenfang Jiang, Yong Zhang

  KEYWORDS: R&D-Marketing Integration; Business Performance; Social Performance; Agricultural Science and Technology Enterprises; Mediator

  JOURNAL NAME: Journal of Service Science and Management, Vol.7 No.1, February 7, 2014

  ABSTRACT: R&D-marketing integration is an important factor of technological innovation success. This study explores the relationships among R&D-marketing integration, business performance, and social performance in the context of Chinese agricultural science and technology enterprises. The findings suggest that the integration of R&D-marketing has a positive effect both on business performance and social performance, and that business performance serves as a mediator in the relationship between the integration of R&D-marketing and social performance. This study provides empirical evidence for the research in the relationships between the integration of R&D and enterprise performance and contributes to the policy-making on the technological innovation.