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R. W. Ruekert, O. C. Walker Jr. and E. M. Olson, “Patterns of Functional Interaction and Their Effects on the Timeliness and Market Performance of Product Development Projects,” Working Paper, Carlson School of Management, University of Minnesota, Minneapolis, 1996.

has been cited by the following article:

• TITLE: R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises

  AUTHORS: Qiong Yao, Meisi Xu, Hua Song, Wenfang Jiang, Yong Zhang

  KEYWORDS: R&D-Marketing Integration; Business Performance; Social Performance; Agricultural Science and Technology Enterprises; Mediator

  JOURNAL NAME: Journal of Service Science and Management, Vol.7 No.1, February 7, 2014

  ABSTRACT: R&D-marketing integration is an important factor of technological innovation success. This study explores the relationships among R&D-marketing integration, business performance, and social performance in the context of Chinese agricultural science and technology enterprises. The findings suggest that the integration of R&D-marketing has a positive effect both on business performance and social performance, and that business performance serves as a mediator in the relationship between the integration of R&D-marketing and social performance. This study provides empirical evidence for the research in the relationships between the integration of R&D and enterprise performance and contributes to the policy-making on the technological innovation.