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H. H. Abdullah, A. M. Bohari, A. Warokka and A. Abdussal, “Strategic Role of Mobile Commerce (M-Commerce) Payment System: Establishing New Competitive Advantage,” Journal of Electronic Banking Systems, Vol. 2011, 2011, p. 1.

has been cited by the following article:

• TITLE: How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing

  AUTHORS: Chauntelle Ong Yi Lin, Rashad Yazdanifard

  KEYWORDS: New Algorithm; Hummingbird; Content Marketing; Inbound Marketing

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.4 No.1, January 26, 2014

  ABSTRACT: Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google’s role in Internet marketing and how it promotes both content and inbound marketing.