TITLE:
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
AUTHORS:
Chauntelle Ong Yi Lin, Rashad Yazdanifard
KEYWORDS:
New Algorithm; Hummingbird; Content Marketing; Inbound Marketing
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.4 No.1,
January
26,
2014
ABSTRACT: Marketing is part of our daily lives;
however, it has become much more sophisticated. With the advanced technology,
nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a
new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This
will promote both content and inbound marketing. In this essay, I will expound
Google’s role in Internet marketing and how it promotes both content and
inbound marketing.