Article citationsMore>>

P. B. Lowry, A. Vance, G. Moody, B. Beckman and A. Read, “Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites,” Journal of Management Information Systems, Vol. 24, No. 4, 2008, pp. 199-224.
http://dx.doi.org/10.2753/MIS0742-1222240408

has been cited by the following article:

• TITLE: How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing

  AUTHORS: Chauntelle Ong Yi Lin, Rashad Yazdanifard

  KEYWORDS: New Algorithm; Hummingbird; Content Marketing; Inbound Marketing

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.4 No.1, January 26, 2014

  ABSTRACT: Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google’s role in Internet marketing and how it promotes both content and inbound marketing.