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K. H. Lim, C. L. Sia, M. O. Lee and I. Benbasat, “Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies,” Journal of Management Information Systems, Vol. 23, No. 2, 2006, pp. 233-266.
http://dx.doi.org/10.2753/MIS0742-1222230210

has been cited by the following article:

• TITLE: How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing

  AUTHORS: Chauntelle Ong Yi Lin, Rashad Yazdanifard

  KEYWORDS: New Algorithm; Hummingbird; Content Marketing; Inbound Marketing

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.4 No.1, January 26, 2014

  ABSTRACT: Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google’s role in Internet marketing and how it promotes both content and inbound marketing.