Article citationsMore>>

S. Balasubramanian, R. A. Peterson and S. L. Jarvenpaa, “Exploring the Implications of M-Commerce for Markets and Marketing,” Journal of the Academy of Marketing Science, Vol. 30, No. 4, 2002, pp. 348-361.
http://dx.doi.org/10.1177/009207002236910

has been cited by the following article:

• TITLE: How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing

  AUTHORS: Chauntelle Ong Yi Lin, Rashad Yazdanifard

  KEYWORDS: New Algorithm; Hummingbird; Content Marketing; Inbound Marketing

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.4 No.1, January 26, 2014

  ABSTRACT: Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google’s role in Internet marketing and how it promotes both content and inbound marketing.