TITLE:
The Mechanism of “Big Data” Impact on Consumer Behavior
AUTHORS:
Zilong Fang, Pengju Li
KEYWORDS:
C2C E-Commerce; Big Data; Consumer Behavior
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.4 No.1,
January
23,
2014
ABSTRACT: The growth of the network data is beyond the processing capacity of the
existing IT infrastructure. At the same time, “big data” is also a major influence on consumer’s behavior. C2C e-commerce consumption pattern
is experiencing a vigorous development time of the electronic commerce in
China. Because of its low threshold of setting up a shop which is occupying
less money, low operating costs and obvious price advantages,
low-income groups are welcome to this pattern. In case, this article analyzed
the influence from five aspects: consumer behavior in security system,
information search, recommendation system, credit system, virtual experience.