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A. Sandmo, “On the Theory of the Competitive Firm Under Price Uncertainty,” American Eco-nomic Review, Vol. 61, No. 1, 1971, pp. 65-73.

has been cited by the following article:

• TITLE: Endogenous Risk Measures

  AUTHORS: Moawia Alghalith

  KEYWORDS: Risk, Risk Measures, Uncertainty

  JOURNAL NAME: Advances in Pure Mathematics, Vol.1 No.2, March 30, 2011

  ABSTRACT: We present a methodology that allows endogenous derivation of the moments of the probability distributions. In doing so, we, present an alternative objective function and alternative concept of risk aversion. In addition, we show that the risk measure depends on the preferences. Moreover, we show that a higher level of risk aversion yields higher values of the risk measure.