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D. N. Sambonmatsu, F. R. Kardes, D. C. Houghton, E. A. Ho and S. S. Posavac, “Overestimating the Importance of the Given Estimation in Multiattribute Consumer Judgment,” Journal of Consumer Psychology, Vol. 13, No. 3, 2003, pp. 289-300.
http://dx.doi.org/10.1207/S15327663JCP1303_10

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