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J. Abalo, J. Varela and V. Manzano, “Importance Values for Importance-Performance Analysis: A Formula for Spreading out Values Derived from Preference Rankings,” Journal of Business Research, Vol. 60, No. 2, 2007, pp. 115-121.
http://dx.doi.org/10.1016/j.jbusres.2006.10.009

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