TITLE:
Factors Influencing Consumers’ Online Repurchasing Behavior: A Review and Research Agenda
AUTHORS:
Huaiqin Li, Jinhwan Hong
KEYWORDS:
Customer Perceived Value; Satisfaction; Switching Barriers; Repurchase Intention
JOURNAL NAME:
iBusiness,
Vol.5 No.4,
December
20,
2013
ABSTRACT: With the rapid development of E-commerce
activities, it is of critical importance to identify the determinants of repurchase
intention to both researchers and practitioners. This research attempts to
explain the relationship between online shopping businesses and customers by
testing the model incorporating the mechanisms of perceived value, satisfaction,
and consumers’ repurchase intention.