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S. Kuenzel and S. V. Halliday, “The Chain of Effects from Reputation and Brand Personality Congruence to Brand Loyalty: The Role of Brand Identification,” Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, No. 3-4, 2010, pp. 167-176.
http://dx.doi.org/10.1057/jt.2010.15

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