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H. Jang, L. Olfman, I. Ko, J. Koh and K. Kim, “The Influence of Online Brand Community Characteristics on Community Commitment and Brand Loyalty,” International Journal of Electronic Commerce, Vol. 12, No. 3, 2008, pp. 57-80.
http://dx.doi.org/10.2753/JEC1086-4415120304

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