TITLE:
Changes in Multinational Industrial Enterprises through the Adoption of Innovation: Case of E-Business in Brazilian and Foreign Capital Companies
AUTHORS:
Silvia Novaes Zilber, Marcelo Scorsato de Rosa
KEYWORDS:
E-Business Adoption; Multinational Industries; Innovation; Logistics; Organizational Structure
JOURNAL NAME:
iBusiness,
Vol.5 No.4,
December
6,
2013
ABSTRACT: The objective of this study was to
understand the changes that took place in large multinational industries acting
in the physical world that, by adopting e-business, started acting in the
virtual world, as well as the needs that led to this adoption. Method:
multi-case study with two companies, a national industry (“A”) and a subsidiary
of a developed country (“B”) in Brazil. Results: In terms of motivation, both
companies mentioned an increase in revenue, but “B” highlighted its alignment
with global strategy, focused on innovation and e-business, as a “showcase” of the company’s innovative
side. Logistical transformations: “A” hired a logistics operator; “B” developed
internally adapted logistics, taking advantage of knowledge from its
headquarters.