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A. Osterwalder, Y. Pigneur and C. L. Tucci, “Clarifying Business Models: Origins, Present, and Future of the Concept,” Communications of the Association for Information Systems, Vol. 16, 2005.
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.83.7452&rep=rep1&type=pdf

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