TITLE:
Quality Criteria for B2C E-Commerce Websites in Brazil
AUTHORS:
Thair M. Hamtini, Ana Alice Vilas Boas, Luciana Pussi Santos, Tania Regina Vasconcellos Dias
KEYWORDS:
B2C Portals; Criteria; Quality; E-Commerce
JOURNAL NAME:
Journal of Software Engineering and Applications,
Vol.6 No.11,
November
18,
2013
ABSTRACT: The objective of this study is to
compare the ranking of the quality of e-commerce B2C portals in Brazil
according to explicit criteria described in the article with the ranking
according to the INFO 100 ranking. Theoretical research is first described,
followed by the construction of eight self-established criteria of B2C portal
quality measures and identification and compilation of requirements used by the
I-Best, Opinia, E-bit and other institutes. After that, a portal quality evaluation is made
by the web site content analysis; finally, a comparison of the rankings is
presented. The obtained results showed that in spite of the lack of knowledge
of the criteria adopted by INFO100 [1], there could be agreement with the criteria
adopted in this study, because there was agreement with the results for the Ponto Frio portal. Therefore, it was
concluded that the eight criteria used in this study can be useful in a quality
analysis of B2C electronic portals.