A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform

ISSN Print: 2162-2078
ISSN Online: 2162-2086
www.scirp.net/journal/tel
E-mail: [email protected]

Citations

"A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform"
written by Lei Shen, Ye Chen, Chu Luo,
published by Theoretical Economics Letters, Vol.9 No.8, 2019

has been cited by the following article(s):

[1]	The Influence of Opinion Leaders' Interaction Quality on Platform Brand Value Based on the Logic of Prosumption
	iBusiness, 2023