has been cited by the following article(s):
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[1]
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“A glimpse into the AI”: exploring the effect of consumers’ chatbot interaction experience on brand attachment and advocacy with the moderating role of AI skepticism
Asia-Pacific Journal of Business Administration,
2025
DOI:10.1108/APJBA-01-2025-0003
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[2]
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Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership
International Review on Public and Nonprofit Marketing,
2024
DOI:10.1007/s12208-024-00420-x
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[3]
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Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
International Review on Public and Nonprofit Marketing,
2023
DOI:10.1007/s12208-023-00371-9
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[4]
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THE IMPACT OF CAUSE MARKETING AMONG CONSUMERS – AN ANALYSIS
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH,
2021
DOI:10.36106/ijsr/6837343
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