Market Segmentation for Mobile TV Content on Public Transportation by Integrating Innovation Adoption Model and Lifestyle Theory

Journal of Service Science and Management

ISSN Print: 1940-9893
ISSN Online: 1940-9907
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"Market Segmentation for Mobile TV Content on Public Transportation by Integrating Innovation Adoption Model and Lifestyle Theory"
written by Chi-Chung Tao,
published by Journal of Service Science and Management, Vol.1 No.3, 2008

has been cited by the following article(s):

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