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[1]
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2.4 Paper 4: Branded Flash Mobs, YouTube and the Effects of Viewer Attitudes on Brand Equity.
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EXPLORING BRANDED FLASH MOBS
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[2]
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Contests in two fronts
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Arribas, J Morón-Vidal, LM Floría… - Chaos, Solitons & …,
2024 |
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[3]
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Unravelling the Power of Guerrilla Marketing in Shaping Brand Image; A Conceptual Odyssey
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Authorea Preprints,
2024 |
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[4]
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Perbandingan Pengaruh Atribut Iklan Viral yang Dipilih Terhadap Belanja Perilaku Generasi Milenial-Studi Empiris
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Economics and Digital Business …,
2024 |
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[5]
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BÖLÜM 3
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YÖNTEMLERI: STRATEJILERDEN …,
2024 |
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[6]
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The Study on Guerrilla Marketing with Ad Creativity Affects Word of Mouth of Consumers.
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… Multidisciplinary Journal Of Science, Technology & …,
2023 |
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[7]
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Unapređenje imidža destinacije primjenom kreativnog gerila marketinga u promociji kulturnih događaja
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2023 |
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[8]
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Guerilla marketing and marketing innovations in industry 4.0
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AIP Conference Proceedings,
2023 |
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[9]
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SAĞLIK HİZMETLERİNDE GERİLLA PAZARLAMA
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Güncel Pazarlama Yaklaşımları ve Araştırmaları …,
2023 |
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[10]
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A New Communication Recipe for Going Global in the Recorded Music Industry: The Case of Anitta's Checkmate Project
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Business Communication Research and …,
2023 |
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[11]
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Guerrilla Marketing in Higher Education the Creative Promotion for Student Purchase Intention
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7th Global Conference …,
2023 |
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[12]
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UNRAVELING THE GUERILLA MARKETING ELEMENTS THAT CONTRIBUTE TO THE LIKABILITY OF ADS AMONG GENERATION Z
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Jurnal Pijar,
2023 |
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[13]
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Marketing Communication: Peran Guerrilla Marketing Terhadap Keputusan Pembelian Di Eropa
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Jurnal Ekonomi, Manajemen Pariwisata …,
2023 |
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[14]
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Primjena etičkih načela u gerilskom marktingu
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2023 |
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[15]
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Guerilla Innovationsmanagement
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… von Guerilla Marketing lernen können/von …,
2023 |
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[16]
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Guerrilla Marketing in the 21st Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant …
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2023 |
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[17]
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Guerilla marketing techniques and consumer purchase of carbonated soft drinks in Anambra State, Nigeria
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Dimobi, VI & Anyasor, OM (2022). Guerilla marketing …,
2022 |
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[18]
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Partizaninio marketingo galimybių Lietuvoje analizė
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2022 |
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[19]
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Gerilske taktike komunikacija u odnosima s javnošću
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2022 |
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[20]
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Marka Sevgisinin Öncülleri Bağlamında Anlık Satın Alma Davranışı: Pozitif Ağızdan Ağıza Pazarlamanın Aracılık Rolü
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2022 |
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[21]
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Osjetilni marketing u nakladništvu i knjižarstvu
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2022 |
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[22]
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EXAMINING THE IMPACT OF GUERRILLA MARKETING ON CUSTOMERS LOYALTY THROUGH BRAND TRUST
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Journal of Social Research …,
2022 |
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[23]
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Gerilla Pazarlamanın Yeşil Satın Alma Niyetine Etkisinde Çevre Kaygısının Aracılık Rolü
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İşletme Araştırmaları Dergisi,
2022 |
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[24]
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Digitalni gerilski marketing: koncept, funkcionalnost i oblici
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2022 |
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[25]
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Propuestas para generar crecimiento de las ventas y adquisición de clientes de PetGrass Co.
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2021 |
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[26]
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A REVIEW PAPER ON WHY SMALL BUSINESS SHOULD USE GUERRILLA MARKETING?
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2021 |
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[27]
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Исследование современных трендов развития партизанского маркетинга
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Практический маркетинг,
2021 |
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[28]
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The Impact of Guerilla Marketing on the Customers Purchase Decision of Entrepreneurial Restaurants in Amman: The Mediating Role of Brand Awareness
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2021 |
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[29]
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Spatial construction for ideational meaning: An analysis of interior design students' multimodal projects
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2021 |
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[30]
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Social Influencers and Healthy Nutrition–The Challenge of Overshadowing Effects and Uninvolved Consumers
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Journal of Food Products …,
2021 |
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[31]
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Innovative digital guerrilla marketing
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International journal of innovation …,
2021 |
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[32]
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Effect of Guerrilla Marketing on Guerrilla Entrepreneur Performance: A Study of Selected Businesses in Nigeria
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2021 |
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[33]
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The Benefits of Guerilla Marketing
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2021 |
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[34]
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Kabir Adeniyi Yagboyaju, Ikwuagwu Henry Chinedu" Effect of Guerrilla Marketing on Guerrilla Entrepreneur Performance: A Study of Selected Businesses in Nigeria
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2021 |
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[35]
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THE INFLUENCE OF GUERRILLA MARKETING ON WORD OF MOUTH ACTIVITIES MEDIATED BY ADVERSTISING CREDIBILITY–STUDY ON GENERATION Z IN DENPASAR
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American Journal of Humanities and Social Sciences Research,
2020 |
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[36]
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THE IMPACT OF GUERRILLA MARKETING ON CONSUMERS BUYING BEHAVIOR
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IMPACT: International Journal of Research in Humanities, Arts and Literature,
2020 |
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[37]
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Gerilla Pazarlama: Araçları, Avantajları ve Stratejileri Üzerine Teorik Bir Çerçeve
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2020 |
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[38]
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A influência do marketing de guerrilha na intenção de compra na geração Y residente na zona norte de Portugal
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2020 |
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[39]
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Mikrobiologinių produktų pardavimų skatinimas N įmonėje
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2020 |
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[40]
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Shaping consumers' perceptions in innovative ways: an exploratory study on Guerrilla marketing
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2020 |
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[41]
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Gerillamarknadsföring-En effektfull väg genom bruset?
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2020 |
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[42]
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تاثیر بازاریابی نوآورانه بر وفاداری به برند با نقش واسطه ای رضایت مشتری (مورد مطالعه: مشتریان برند اپل)
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مدیریت,
2020 |
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[43]
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Ambush marketing via social media: The case of the three most recent Olympic Games
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2020 |
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[44]
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Sosyal Medyada Yer Alan Gerilla Pazarlama Faaliyetlerinin Satın Alma Davranışına ve Marka Çağrışımına Etkisi: Konya İlinde Yer Alan Özel Hastanelere Yönelik Bir …
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2020 |
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[45]
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The impact of innovative marketing on brand loyalty with the mediating role of customer satisfaction (Case study: Apple brand customers)
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Journal of Advertising and …,
2020 |
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[46]
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Efectividad de las estrategias de comunicación de warketing en el sector de las telecomunicaciones en la ciudad de Barranquilla-Colombia
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Dictamen Libre,
2020 |
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[47]
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Guerilla Marketing: Unorthodoxes Marketing von David im Kampf gegen Goliath
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PraxisWissen Marketing,
2019 |
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[48]
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The Impact of Guerrilla Marketing Tactics on Egyptian Talk Shows' Viewership: Testing a Celebrity Endorsement Moderating Role
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مجلة البحوث الإدارية,
2019 |
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[49]
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Guerilla Marketing–unorthodoxes Marketing von David im Kampf gegen Goliath
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2019 |
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[50]
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GERILSKI MARKETING U POZICIONIRANJU SPECIJALIZIRANE HOTELSKE PONUDE
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2019 |
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[51]
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The gladiatorial sponsorship arena: how ambushing impacts memory
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2019 |
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[52]
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Erfolgsfaktoren und Misserfolgsfaktoren im Low Budget Guerilla Marketing
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2019 |
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[53]
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Guerrilla Marketing Leaving imprints that lasts forever on the minds
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2019 |
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[54]
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THE EFFECT OF GUERRILLA ADVERTISING ON CONSUMER'S AD ATTITUDE AND PURCHASE INTENTION: A STUDY ON WELL-KNOWN BRANDS
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2019 |
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[55]
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Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences
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Journal of Public Affairs,
2019 |
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[56]
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Publicity or Noise: Analysis of Audience Perception of Street Team Marketing in Lagos Metropolis
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2018 |
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[57]
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GUERILLA MARKETING: TAKTIK PERPUSTAKAAN UNTUK EKSIS DALAM MENGHADAPI GENERASI MILENIAL
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2018 |
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[58]
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Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black …
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2018 |
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[59]
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The sound of brands
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2018 |
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[60]
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Entrepreneurs Perception Towards Guerrilla Marketing In Small Scale Business with Reference to Chennai City
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International Science and Technology Journal,
2018 |
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[61]
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GUERILLA MARKETING FEATURES
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2018 |
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[62]
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Tácticas de marketing de guerrilla en pequeñas y medianas empresas
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2018 |
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[63]
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19STREET MARKETING TACTICS IN SMALL AND MEDIUM-SIZED ENTERPRI
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2018 |
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[64]
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Pemasaran Gerilya (Guerilla Marketing) Sebagai Alternatif Pemasaran Konvensional
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2018 |
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[65]
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The Impact of Unconventional Marketing Communications
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2018 |
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[66]
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ON USING GUERRILLA IN BUSINESS-TO-BUSINESS COMMUNICATION: THE MANAGERS'VIEWS
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2018 |
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[67]
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Маркетинговые «партизаны» на Чемпионате мира по футболу ФИФА-2018: стратегии успеха
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Вестник Российского Международного …,
2018 |
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[68]
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Gerilla pazarlama kavramı ve tüketicinin gerilla pazarlama uygulamalarına ilişkin davranışlarının incelenmesi
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2018 |
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[69]
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Estrategias para la comercialización de producciones cinematográficas colombianas
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2017 |
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[70]
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Customer Perception of Guerilla Marketing
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International journal of multidisciplinarity in business and scienc,
2017 |
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[71]
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Shedding the Light on Guerrilla Marketing and Purchase Intention
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2017 |
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[72]
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Sustainable practices through green guerrilla marketing–an innovative approach
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2017 |
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[73]
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Achieving Advertising Effectiveness Through Innovation
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Business-to-Business Marketing Communications,
2017 |
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[74]
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Sponzoring a ambush marketing ve sportu
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2017 |
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[75]
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Kan gerillamarknadsföringsmetoder ha personligheter? En studie utifrån Dimensions of Brand Personality
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2017 |
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[76]
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A PERCEÇÃO DOS GESTORES SOBRE O MARKETING DE GUERRILHA NO CONTEXTO BUSINESS-TO-BUSINESS MANAGERS PERCEPTION ABOUT …
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2017 |
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[77]
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Analisis Faktor-Faktor Yang Membentuk Guerrilla Marketing Dan Pengaruhnya Terhadap Keputusan Pembelian (Survei Pada Mahasiswa S1 Fakultas …
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2017 |
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[78]
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Is guerilla marketing worth investing? The impacts of guerilla marketing on purchase intention
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2017 |
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[79]
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The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs In Johor Malaysia
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2017 |
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[80]
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Pemasaran Gerilya Sebagai Alternatif Pemasaran Konvensional
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2016 |
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[81]
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Anwendung von Guerilla Marketing im Konsumgüterbereich und Vergleich mit klassischem Marketing/eingereicht von Michael Obrovsky
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2016 |
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[82]
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GUERRILLA MARKETING APPLICATIONS IN FURNITURE INDUSTRY AND IKEA EXAMPLES I THROUGH AN INVESTIGATION
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2016 |
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[83]
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Elements For Building A Attractive Coffee Shop
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2016 |
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[84]
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A Study on Awareness and Effectiveness of'Guerrilla Marketing Technique'–An Innovative Means of Advertising
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International Journal of Management, IT and Engineering,
2016 |
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[85]
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SİNSİ (TUZAK) PAZARLAMANIN MARKA FARKINDALIĞI VE TÜKETİCİ DAVRANIŞLARI ÜZERİNE ETKİSİ: 2010 FIBA DÜNYA ŞAMPİYONASI ÖRNEĞİ
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Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi,
2016 |
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[86]
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O MARKETING DE GUERRILHA SOB A ÓTICA DOS PROFISSIONAIS DAS AGÊNCIAS DE PROPAGANDA EM BELO HORIZONTE-MG
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2016 |
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[87]
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Guerrilla marketing's effects on Gen Y's word-of-mouth intention–a mediation of credibility
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Asia Pacific Journal of Marketing and Logistics,
2016 |
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[88]
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Guerilla Marketing of Fresh Organic Agricultural Products
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2016 |
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[89]
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FACTORS INFLUENCING THE IMPLEMENTATION OF UNCONVENTIONAL MARKETING IN CULTURAL INSTITUTIONS–EVIDENCE FROM CROATIA
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2016 |
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[90]
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A common ground in Guerilla Marketing–State of research and further research opportunities
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2016 |
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[91]
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Fatores que influenciam o uso do merketing de guerrilha nas empresas em Portugal
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2015 |
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[92]
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Erfolgsfaktoren im viralen Marketing mit Videos
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2015 |
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[93]
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ゲリラ・マーケティングとラテラル・マーケティングの関係
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ビジネス & アカウンティングレビュー,
2015 |
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[94]
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Hur använder små närproducerande företag Facebook?: En fallstudie om hur företag i livsmedelsbranschen stärker sitt varumärke genom marknadsföring på Facebook
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Thesis,
2015 |
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[95]
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The Effects of Guerilla Marketing on Gen Y's Purchase Intention—A Study in Ho Chi Minh City, Vietnam
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International Journal of Trade, Economics and Finance,
2015 |
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[96]
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O EMPRESÁRIO PORTUGÊS EO USO DO MARKETING DE GUERRILHA
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IMC 2015 International Management Conference 26th June 2015,
2015 |
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[97]
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Intersecções Entre a Arte de Performance eo Marketing de Guerrilha1
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2015 |
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[98]
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El Ambush Marketing¿ una práctica de competencia desleal?
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2015 |
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[99]
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MARKETING COMMUNICATION, IMAGE AND AWARENESS OF THE FACULTY
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2015 |
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[100]
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Andrea Nathaly Muñoz Saritama Sophia F. Espinosa Coloma, JSD., Directora
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2015 |
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[101]
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Hur använder små närproducerande företag Facebook?: En fallstudie om hur företag i livsmedelsbranschen stärker sitt varumärke genom marknadsföring på …
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2015 |
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[102]
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Application of experiential marketing in the system of apparel store
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BTAIJ,
2014 |
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[103]
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The effects of guerilla marketing on brand awareness
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2014 |
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[104]
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Pojem guerilla marketing a další možnosti výzkumu
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2014 |
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[105]
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GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES
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M Klepek,
2014 |
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[106]
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Alternativ marknadsf?ring
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University of Bor?sBor?s Academic Digital Archive (BADA) ,
2014 |
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[107]
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F?retags upplevelser av gerillamarknadsf?ring
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diva-portal,
2014 |
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[108]
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Guerilla Marketing At Its Best and The Difficult Challenges It Faces
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2014 |
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[109]
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Gverila marketing v teoriji in praksi
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2014 |
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[110]
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Guerilla Marketing Tools Research
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2013 |
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[111]
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Partizaninio marketingo priemonių tyrimas.
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Guerilla Marketing Tools Research,
2013 |
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[112]
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EFECTIVIDAD DE LAS ESTRATEGIAS DE COMUNICACIÓN DE WARKETING EN EL SECTOR DE LAS TELECOMUNICACIONES EN LA CIUDAD DE …
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[113]
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Skæruliðamarkaðssetning: Þau einkenni sem spá mest fyrir um kaup-og umtalsáform neytenda
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[114]
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SILVA DUARTE DE ALMEIDA
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[115]
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GERİLLA PAZARLAMA FAALİYETLERİ VE TÜKETİCİLER ÜZERİNDEKİ ETKİSİ
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[116]
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THE IMPACT OF GUERILLA MARKETING ON YOUTH IN THE TURKISH FAST FOOD SECTOR
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[117]
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EMPOWER THE BRAND-RATIONALE BEHIND GUERRILLA MARKETING
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[118]
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Marketing služeb
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[119]
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7. BÖLÜM GERİLLA PAZARLAMA VE TURİZME YANSIMALARI
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