Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model

Psychology

ISSN Print: 2152-7180
ISSN Online: 2152-7199
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"Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model"
written by Hsin-Ti Yang, Ghi-Feng Yen,
published by Psychology, Vol.9 No.2, 2018

has been cited by the following article(s):

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