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2025
DOI:10.1007/978-981-96-1785-2_6
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Sosyal Medya Pazarlama Faaliyetlerinin Marka Deneyimine Etkisinde Marka Aşkının Aracılık Rolünün İncelenmesi
Kastamonu İletişim Araştırmaları Dergisi,
2025
DOI:10.56676/kiad.1543989
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Augmented reality (AR) marketing, customer experiences and customer delight in soft drinks: an empirical study
Asia Pacific Journal of Marketing and Logistics,
2025
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Interplay of Multisensory Brand Experience, Love Marks and Brand Image for Consumer Fashion Brands
Corporate Reputation Review,
2025
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UNVEILING THE KEY DRIVERS OF BRAND LOVE AND ITS INFLUENCE ON EMOTIONAL COMMITMENT: A STUDY AMONG APPLE USERS
International Journal of Management, Economics and Commerce,
2025
DOI:10.62737/jaqk1810
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Investigating nostalgia’s influence on brand love
Journal of Economic and Administrative Sciences,
2024
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Determinants of the Relationship between Brand Experience and Brand Love and Behavioural Results of Brand Love
Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi,
2023
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Effects of A High-Person-Centered Response to Commenters Who Disagree on Readers’ Positive Attitudes toward A News Outlet’s Facebook Page
Digital Journalism,
2022
DOI:10.1080/21670811.2021.2021376
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