Red or Blue? The Influence of Background Color on Promotion Value Perception

ISSN Print: 2164-5167
ISSN Online: 2164-5175
www.scirp.net/journal/ajibm
E-mail: [email protected]

Citations

"Red or Blue? The Influence of Background Color on Promotion Value Perception"
written by Yanxin Yu, Hong Zhou,
published by American Journal of Industrial and Business Management, Vol.8 No.3, 2018

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