The Effects of Product Innovation Locus on Consumers Adoption of New Products—Based on Regulatory Focus and Information Processing Fluency

ISSN Print: 2164-5167
ISSN Online: 2164-5175
www.scirp.net/journal/ajibm
E-mail: [email protected]

Citations

"The Effects of Product Innovation Locus on Consumers Adoption of New Products—Based on Regulatory Focus and Information Processing Fluency"
written by Yong Zhang, Peipei Tang,
published by American Journal of Industrial and Business Management, Vol.7 No.3, 2017

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