Theoretical Economics Letters

Theoretical Economics Letters

ISSN Print: 2162-2078
ISSN Online: 2162-2086
www.scirp.net/journal/tel
E-mail: [email protected]
"Impact of Strategic and Tactical Green Marketing Orientation on SMEs Performance"
written by Mukesh Kumar Mishra, Dibyendu Choudhury, K. S. Venu Gopal Rao,
published by Theoretical Economics Letters, Vol.9 No.5, 2019
has been cited by the following article(s):
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[1] The interplay of eco-innovation and market uncertainty on green marketing orientation and business performance
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[2] Eco Cuty: The Eco-Friendly Marketing Strategy Model for MSME's Economic Recovery Movement Post-Covid 19
Calitatea, 2023
[3] Green Marketing Strategies and CSR: Are They Relevant to Consumer Willingness to Purchase Green Products?
… and Green Finance …, 2023
[4] The Interplay of Tactical Green Marketing Orientation and Service Innovation Capability on Sustainable Business Performance.
NUML International Journal of …, 2023
[5] Insights of young entrepreneurship aspirants towards sustainable entrepreneurship in Malaysia
2023
[6] The Role of Adapting Green Management in Raising the Organization's Sustainability
2023
[7] Green marketing orientation towards competitive advantage and marketing performance of non-food SMEs in Java
International Journal of Scientific Research and …, 2022
[8] The Influence of Green Supply Chain Management on Sustainable Performance: Green Supply Chain Management
South Asian Management Review, 2022
[9] Social risk, green market orientation, entrepreneurial orientation, and new product performance among European Multinational Enterprises operating in developing …
… and Society Review, 2022
[10] Green marketing in indian pharmaceutical market: a review
Journal of Advanced Scientific Research, 2022
[11] South Asian Management Review
2022
[12] RESEARCHES RELATED TO THE CIRCULAR ECONOMY
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[13] Responsible Leadership, Financial Management Practices, and Green Marketing orientation: A Structural Equation Model on Triple Bottom Line Performance among food Manufacturing Industries In Region XII
The International Journal of Business Management and Technology, 2022
[14] TEZĂ DE DOCTORAT
2022
[15] AWARENESS LEVEL OF SELECTED MICRO AND SMALL ENTERPRISES IN CAVITE TOWARDS GREEN MARKETING: A BASIS FOR POLICY INTERVENTION
Thesis, 2021
[16] Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises
2021
[17] Nexus of Green Management, Green Marketing, Sustainability, and Financial Performance
2021
[18] Exploring Eco-Friendly Strategies in Early Learning Businesses
2021
[19] The Impact of Green Entrepreneurial Orientation on Firm Performance through Green Innovation: The Moderating Role of Strategic Green Marketing Orientation
2020
[20] Adaptability of SMEs Owners'/Managers' Environmental Attitude and Values
2020
[21] Green innovation: Is it a marketing strategy to enhance organizational sustainability
Test Engineering and …, 2020
[22] Influence of Green Marketing Practices on Intention to Purchase Green Products with Moderating Role of Emotions among Thai Restaurants
International Journal of …, 2020
[23] Nivel de efectividad del marketing relacional en la Financiera Confianza SAA, agencia San Juan de Lurigancho
2018
[24] The Examination and Application of Green Marketing Orientation in Small Medium Enterprises (SMEs)
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