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The interactive impact of social interaction and product involvement on customer stickiness in the context of live streaming e-commerce
Frontiers in Psychology,
2026
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Neuromarketing in the marketing communications management system in the plastic household products market
Galician economic journal,
2026
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The Impact of Nutritional Value on Consumer Attitudes and Repurchase Intentions: Price Fairness as a Moderator in the Cereal Market
Foods,
2025
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To augment or to automate: impact of anthropomorphism on users’ choice of decision delegation to AI-powered agents
Behaviour & Information Technology,
2025
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Leveraging AI-Powered Marketing in the Experience-Driven Economy
2025
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Brand Attachment: The Moderating Effect of High and Low Involvement Products
Journal of Consumer Sciences,
2024
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How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
Journal of Business Research,
2022
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
International Marketing Review,
2022
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The level of involvement and the nature of the stimulus as factors in the decision-making process on the purchase of handmade goods on the Internet
IOP Conference Series: Materials Science and Engineering,
2020
DOI:10.1088/1757-899X/940/1/012069
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