Marketing Mix Optimization in Nigeria’s Brewing Industry: A Regression and Geometric Programming Approach (Case Study of Nigerian Breweries PLC)

Open Journal of Statistics

Open Journal of Statistics

Open Journal of Statistics

ISSN Print: 2161-718X
ISSN Online: 2161-7198
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"Marketing Mix Optimization in Nigeria’s Brewing Industry: A Regression and Geometric Programming Approach (Case Study of Nigerian Breweries PLC)"
written by Geoffrey Uzodinma Ugwuanyim, Harrison Obiora Amuji, Oforegbunam Thaddeus Ebiringa, Donatus Eberechukwu Onwuegbuchunam,
published by Open Journal of Statistics, Vol.15 No.2, 2025

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