American Journal of Operations Research

American Journal of Operations Research

ISSN Print: 2160-8830
ISSN Online: 2160-8849
www.scirp.net/journal/ajor
E-mail: [email protected]
"Dynamic Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Line Incorporating Repeat Purchase Behavior"
written by Prakash Chandra Jha, Prerna Manik, Anshu Gupta,
published by American Journal of Operations Research, Vol.3 No.3, 2013
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