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Brand Culture and Management - Adding Value in the Age of Artificial Intelligence and Sustainability
Business, Management and Economics,
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DOI:10.5772/intechopen.1014538
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Linking perceived corporate social responsibility authenticity to online brand advocacy of SMEs: the role of customer empowerment
Asia-Pacific Journal of Business Administration,
2026
DOI:10.1108/APJBA-06-2025-0442
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The role of social media marketing in improving customer loyalty in the fast-food restaurant landscape of Jordan
Journal of Foodservice Business Research,
2026
DOI:10.1080/15378020.2026.2706513
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[4]
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Engagement, Effectiveness, and Brand Activism in Game-Based Marketing
2026
DOI:10.4018/979-8-2600-0283-4.ch003
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[5]
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International Branding and Consumer Behavior Across Cultures
2026
DOI:10.4018/979-8-2600-2188-0.ch008
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[6]
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Eco Illusions
2026
DOI:10.1108/978-1-83662-782-120261006
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Examining the Mediating Role of Social Media Engagement on Brand Loyalty: A Case Study of iPhone Users
Data and Metadata,
2025
DOI:10.56294/dm2025612
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Unveiling consumer behaviour toward traditional food: an extension of the value-attitude-behaviour theory
British Food Journal,
2025
DOI:10.1108/BFJ-02-2025-0130
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[9]
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Driving customer loyalty in digital banking: The mediating role of engagement and the moderating role of switching costs
South African Journal of Business Management,
2025
DOI:10.4102/SAJBM.v56i1.5112
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[10]
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A study on the Impact of Social Media Analytics on Brand Loyalty in the Online Era
International Journal of Innovations in Science, Engineering And Management,
2025
DOI:10.69968/ijisem.2025v4i498-104
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[11]
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Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users
Open Journal of Business and Management,
2024
DOI:10.4236/ojbm.2024.125149
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