The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits

ISSN Print: 2333-9705
ISSN Online: 2333-9721
www.scirp.net/journal/oalibj
E-mail: [email protected]

Citations

"The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits"
written by Abu Bakar, Huaqiang Wang,
published by Open Access Library Journal, Vol.12 No.8, 2025

has been cited by the following article(s):

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[1]	Algorithm-driven personalization, content exposure, and live commerce: The roles of engagement and trust in Gen Z impulse buying on TikTok Shop Innovative Marketing , 2026 DOI:10.21511/im.22(2).2026.13

[2]	The Effect of Celebrity Endorsement, Advertisement Informativeness, and Advertisement Personalization on Customer Response: Exploring Moderation of Perceived Ad Value 2025 12th International Conference on Social Networks Analysis, Management and Security (SNAMS), 2025 DOI:10.1109/SNAMS67467.2025.11390889