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Generation Z involvement, cultural identity, and purchase intention in the homestay context: Evidence from tea-culture homestays
PLOS One,
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Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies
American Journal of Industrial and Business Management,
2025
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How does customer psychological empowerment affect value co-creation? An empirical study of travel agencies in Mainland China
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IEEE Access,
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Impacts of social capital and knowledge acquisition on service innovation: an integrated empirical analysis of the role of shared values
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