The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior

Open Journal of Business and Management

ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.net/journal/ojbm
E-mail: [email protected]

Citations

"The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior"
written by Yuan Yuan, Ming Lei,
published by Open Journal of Business and Management, Vol.5 No.1, 2017

has been cited by the following article(s):

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[1]	Exploring the process of consumer empowerment: The role of perceived control in consumer power Journal of Retailing and Consumer Services, 2026 DOI:10.1016/j.jretconser.2026.104811

[2]	Measuring the antecedents of university students’ obsessive–compulsive buying behaviour of apparel: the mediating role of brand attachment Future Business Journal, 2023 DOI:10.1186/s43093-023-00280-7

[3]	Attachment styles and customers' long‐term relationships in a service context International Journal of Consumer Studies, 2022 DOI:10.1111/ijcs.12834

[4]	Negative outcomes of positive brand relationships Journal of Consumer Marketing, 2019 DOI:10.1108/JCM-07-2018-2764

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