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Information and Communication Technology
Communications in Computer and Information Science,
2027
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Exploring the digital influence of Generation Alpha on purchase behaviors of working mothers
Discover Psychology,
2026
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INFLUENCIA DEL MARKETING DIGITAL EN LA DECISIÓN DE COMPRA
Gente Clave ,
2026
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From Feed to Table: The Role of Food Influencers in Restaurant Choices
Tourism and Hospitality,
2026
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Factors influencing the use of TikTok for travel-related decision-making among young adults
African Journal of Hospitality Tourism and Leisure,
2026
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From Virality to Value: A Bibliometric and Thematic Analysis of Engagement Metrics in Brand Storytelling on Social Media
Journalism and Media,
2026
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Brand Culture and Management - Adding Value in the Age of Artificial Intelligence and Sustainability
Business, Management and Economics,
2026
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Social Media Addiction and Adolescent Mental Health: The Mediating Role of Cognitive Interference in Digital Communication
Language, Technology, and Social Media,
2025
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The Impact of Big Data on Online Purchase Behavior: Influencing Factors and Interrelationships in Thailand’s Digital Economy
Human Behavior and Emerging Technologies,
2025
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[10]
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Exploring the Impact of Digital Platform on Energy-Efficient Consumption Behavior: A Multi-Group Analysis of Air Conditioning Purchase in China Using the Extended TPB Model
Sustainability,
2025
DOI:10.3390/su17115192
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[11]
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Quantifying the Impacts of Social Media Engagement in E-Commerce Product Performance Using Decision Modelling
2025 International Conference on Decision Aid Sciences and Applications (DASA),
2025
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[12]
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Petfluencers and Pet-Powered Branding
2025
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