has been cited by the following article(s):
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[1]
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Adoption Without Strategy: The Strategy Implementation Gap in SME Digital Marketing in Zambia's Secondary Cities
African Journal of Commercial Studies,
2026
DOI:10.59413/ajocs/v7.i4.10
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[2]
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Social Media Influencer Marketing and Youth Buying Behaviour: Evidence from Kabwe, Zambia
African Journal of Commercial Studies,
2026
DOI:10.59413/ajocs/v7.i4.28
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[3]
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Towards A Strategic Framework for the Business Sustainability and Continuity of Rural SMMEs in KwaZulu-Natal: Leveraging Social Media During the Covid-19 Crisis
International Journal of Applied Research in Business and Management,
2025
DOI:10.51137/wrp.ijarbm.2025.smtt.45907
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[4]
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From Crisis to Competitiveness: A Schumpeterian Perspective on Entrepreneurial Orientation and SME Sustainability in Malaysia
Journal of Business and Social Sciences,
2025
DOI:10.61453/jobss.v2025no12
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[5]
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Determinants of Social Media Adoption among SMEs in Syria: Analyzing Depth of Usage through the TOE Framework
Open Journal of Business and Management,
2024
DOI:10.4236/ojbm.2024.124142
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[6]
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Mechanisms of Media Persuasion and Positive Internet Word-of-Mouth Driving Green Purchasing Behavior: Evidence from China
Sustainability,
2024
DOI:10.3390/su16156521
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[7]
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Business readiness for dual transformation: an analysis of business capabilities for digital and sustainable transformation
Discover Sustainability,
2024
DOI:10.1007/s43621-024-00370-8
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[8]
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Utilization of Social Media and Its Implications on the Performance of SMEs in Dodoma City, Tanzania
Open Journal of Business and Management,
2023
DOI:10.4236/ojbm.2023.112035
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