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Journal of Retailing and Consumer Services,
2026
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Perceived Authenticity in Influencer Marketing: Effects on Indonesian Generation Z Purchase Behavior in Social Commerce Platforms
2026 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI),
2026
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The Relationship Between Influencer Authenticity and Customer Experience: Evidence from a Meta-Analysis
Journal of Theoretical and Applied Electronic Commerce Research,
2026
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A descriptive content analysis of TikTok videos for postnatal perineal wound care education
British Journal of Midwifery,
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DOI:10.12968/bjom.2025.0128
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European Advertising Academy,
2025
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Understanding the power of social media influencers in promoting organic food consumption
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2025
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A mixed methods exploration of self-presentation, authenticity, and role model function on Instagram: perspectives from female influencers in Germany
Frontiers in Psychology,
2025
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Acting real: a cross-cultural investigation of finfluencer strategic authenticity
International Journal of Advertising,
2025
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Believe me, even though I’m fake: how the credibility of real and virtual influencers affects purchase intention
Journal of Media Business Studies,
2025
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Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences
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2025
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The impact of social media fashion influencers' relatability on purchase intention: The mediating role of perceived emotional value and moderating role of consumer expertise
Acta Psychologica,
2025
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Marketing Innovation Strategies and Consumer Behavior
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2024
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Introduction to the special issue on social media influencers: performance, authenticity, and social media visibility
Celebrity Studies,
2024
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The Effect of Social Media Influencers on Business Sustainability: Understanding Customer Behavior Change Towards Sustainable Usage Patterns
2024 6th International Conference on Cybernetics and Intelligent System (ICORIS),
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Business Models and Revenue Generation: Conceptualising the Development of Economic Value for Online Member Owned Communities
Open Journal of Business and Management,
2024
DOI:10.4236/ojbm.2024.123077
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