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Lecture Notes in Networks and Systems,
2025
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The Influence of Perceived E-Commerce Host Attributes, Scarcity, Immersion, and Enjoyment on Involvement and Impulse Purchase Behavior of Local Skincare Products
2025 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI),
2025
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Practical Strategies and Case Studies for Online Marketing 6.0
2025
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Modeling the Online Impulsive Buying Behavior: An SEM-PLS Analysis for Perceived Enjoyment as a Mediator in Digital Business
2025 International Conference on Data Science and Its Applications (ICoDSA),
2025
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Exploring the Mechanism of AI-Powered Personalized Product Recommendation on Generation Z Users’ Spontaneous Buying Intention on Short-Form Video Platforms: A Perceived Evaluation Perspective
Journal of Theoretical and Applied Electronic Commerce Research,
2025
DOI:10.3390/jtaer20040290
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Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail
Asia Pacific Journal of Marketing and Logistics,
2024
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Online Impulsive Buying Behavior of Mobile Site Shoppers in Turkey: A Mediation Analysis
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2024
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How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions
Journal of Vacation Marketing,
2024
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“I deserve this”: A Phenomenological Study Toward Online Impulse Buying Behavior of Service Contractors
Journal of Interdisciplinary Perspectives,
2024
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Will the Effect of Social Presence on Impulsive Buying Lead to Regret?
2024 International Conference on Information Management and Technology (ICIMTech),
2024
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How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment
ECONOMICS,
2024
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The Impact of Mobile Application Attributes on Purchase Behavior among Gen Z Consumers: The Case of TikTok Shop
2024 8th International Conference on Business and Information Management (ICBIM),
2024
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The Impact of Mobile-Commerce Application Characteristics on Customer's Perceived Experience and Spending Habits in the Philippines
2023 7th International Conference on E-Business and Internet (ICEBI),
2023
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Influence of Customers' Sales Promotion and Internet Reviews on Trust and Impulse Purchasing
Proceedings of the 2023 14th International Conference on E-business, Management and Economics,
2023
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The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis
Journal of Risk and Financial Management,
2023
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Contribution of Enjoyment and Browsing Activity On Urge to Buy Impulsively In E-Commerce: Gender Roles as Mediators
2023 7th International Conference on New Media Studies (CONMEDIA),
2023
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The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model
Human Behavior and Emerging Technologies,
2022
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