Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria

ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.net/journal/ojbm
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Citations

"Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria"
written by Yakubu Yari Kate Dazagbyilo, Shuiping Shang, Obodo Chidiebube Emmanuel, Kalissa Fatoumata Kir,
published by Open Journal of Business and Management, Vol.9 No.5, 2021

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