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资金约束供应链合作广告协调模型
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中国管理科学,
2023 |
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Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns
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Mathematics,
2022 |
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Effects of accrual rates in cooperative advertising programs for channel members with risk preferences
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Asia-Pacific Journal of Operational …,
2022 |
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Solving a Two-Period Cooperative Advertising Problem Using Dynamic Programming
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2021 |
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حل مسئله تبلیغات مشارکتی دو دوره ای با برنامه ریزی پویا
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2021 |
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基于第三方电商平台销售的 E-供应链广告策略研究
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2019 |
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A Study of E-supply Chain Advertisement Strategy Based on the Third Party E-commerce Platform for Sales
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2019 |
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Review Coordination of Advertising Policy and Its Effect on Competition Between Retailer and Manufacture in the Supply Chain
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Computational Research Progress in Applied Science & Engineering,
2018 |
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Coordination of cooperative promotion efforts with competing retailers in a manufacturer-retailer supply chain
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2018 |
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[10]
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Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents
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Omega,
2017 |
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风险中性零售商的合作广告策略与订货模型
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数学的实践与认识,
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Belirsizlik İçeren Tedarik Zinciri Yönetimi Karar Süreçlerinde Savunma Sektörüne Yönelik Bir Uygulama
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Güvenlik Stratejileri Dergisi,
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Belirsizlik Ýçeren Tedarik Zinciri Yönetimi Karar Süreçlerinde Savunma Sektörüne Yönelik Bir Uygulama.
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Belirsizlik Y?eren Tedarik Zinciri Y?netimi Karar Süre?lerinde Savunma Sekt?rüne Y?nelik Bir Uygulama.,
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Pricing and Inventory Control in a Supply Chain of Deteriorating Items: A Non-cooperative Strategy with Probabilistic Parameters
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International Journal of Applied and Computational Mathematics,
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Pricing-Decision and Coordination Contract considering Product Design and Quality of Recovery Product in a Closed-Loop Supply Chain
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Mathematical Problems in Engineering,
2015 |
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Vertical Cooperative Advertising in Supply Chain Management
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Contributions to Management Science book series,
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Cooperative advertising models in supply chain management: A review
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European Journal of Operational Research. Elsevier,
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Equilibrium Model of Discrete Dynamic Supply Chain Network with Random Demand and Advertisement Strategy
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Mathematical Problems in Engineering. Hindawi Publishing Corporation,
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二次订货机会下基于交易信用的供应链组合激励机制
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上海交通大学学报,
2014 |
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Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis
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2014 |
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Inventory cost share for supply chain coordination by means of contracts
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2012 |
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下游廠商領導之供應鏈體系的賽局分析
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[1]
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Effects of Accrual Rates in Cooperative Advertising Programs for Channel Members with Risk Preferences
Asia-Pacific Journal of Operational Research,
2023
DOI:10.1142/S0217595922500385
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[2]
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Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns
Mathematics,
2022
DOI:10.3390/math10132359
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[3]
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Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents
Omega,
2018
DOI:10.1016/j.omega.2017.02.005
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[4]
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Pricing-Decision and Coordination Contract considering Product Design and Quality of Recovery Product in a Closed-Loop Supply Chain
Mathematical Problems in Engineering,
2015
DOI:10.1155/2015/593123
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[5]
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Vertical Cooperative Advertising in Supply Chain Management
Contributions to Management Science,
2015
DOI:10.1007/978-3-319-11626-6_3
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[6]
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Cooperative advertising models in supply chain management: A review
European Journal of Operational Research,
2014
DOI:10.1016/j.ejor.2013.08.010
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[7]
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Equilibrium Model of Discrete Dynamic Supply Chain Network with Random Demand and Advertisement Strategy
Mathematical Problems in Engineering,
2014
DOI:10.1155/2014/539768
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[8]
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Customer-Oriented Global Supply Chains
2012
DOI:10.4018/978-1-4666-0246-5.ch016
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