An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity

ISSN Print: 2150-4075
ISSN Online: 2150-4083
www.scirp.net/journal/ib
E-mail: [email protected]

Citations

"An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity"
written by Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju,
published by iBusiness, Vol.12 No.2, 2020

has been cited by the following article(s):

[1]	Visitor Experience Map and NFC-Based Scoring for Data-Driven Exhibition Enhancement
	Emerging Science …, 2024

[2]	Discussion on the Construction of Interactive Chinese Teaching Mode of Mobile App Application under the Internet Background
	Mobile Information Systems, 2022

[3]	The environmental sustainability of an exhibition in visitors' eyes: Scale development and validation
	2021

[1]	Identifying and controlling key factors in exhibition effect: a hybrid method combining Best-Worst Method and regression models Frontiers in Communication, 2025 DOI:10.3389/fcomm.2025.1670964

[2]	Discussion on the Construction of Interactive Chinese Teaching Mode of Mobile App Application under the Internet Background Mobile Information Systems, 2022 DOI:10.1155/2022/1820946

[3]	The environmental sustainability of an exhibition in visitors’ eyes: Scale development and validation Journal of Hospitality and Tourism Management, 2021 DOI:10.1016/j.jhtm.2020.12.006

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