Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana

ISSN Print: 2165-4328
ISSN Online: 2165-4336
www.scirp.net/journal/aasoci
E-mail: [email protected]

Citations

"Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana"
written by Maud Schall, Patrick Lebene Adonoo, Seth Christopher Yaw Appiah,
published by Advances in Applied Sociology, Vol.9 No.6, 2019

has been cited by the following article(s):

[1]	Pricing strategies considering online reviews in a dual‐channel supply chain
	Managerial and Decision Economics, 2024

[1]	Research on pricing decisions for an online dual channel supply chain considering online reviews and different power structures International Journal of Management Science and Engineering Management, 2026 DOI:10.1080/17509653.2026.2663558

[2]	Pricing strategies considering online reviews in a dual‐channel supply chain Managerial and Decision Economics, 2024 DOI:10.1002/mde.4191