McMaster University, Canada

Associate Professor

Email: [email protected]

Research fields

Channel Relationship

Retailing, Pricing Strategy

Game Theory,

Electronic Commerce

Social Media Marketing

Customer Loyalty Program

Qualifications

2006 Ph.D., Economics, University of Texas at Austin, USA

2002 M.Sc., Economics, University of Texas at Austin, USA

1999 M.Sc., Finance, Tsinghua University, China

1997 B.A., Finance, Tsinghua University, China

Publications (selected)

1. Kayed, M., Kacker, M., & Wu, R., et al. (2025). The impact of brand equity on vertical integration in franchise systems. Journal of Retailing, 101(2), 197–216.
2. Ji, Z. B., & Wu, R. (2024). Platform Pricing in the Presence of Cross-platform Network Effects. Journal of Electronic Commerce Research, 25(2), 115–130.
3. Wu, R., & Qiu, C. (2023). When Karma strikes back: A model of seller manipulation of consumer reviews in an online marketplace. Journal of Business Research, 155, Article 113316.
4. Kayed, M., Kacker, M., & Wu, R., et al. (2022). Channel Governance Through Brand Equity. SSRN Electronic Journal. Advance online publication.
5. Kayed, M. B., Kacker, M., & Wu, R., et al. (2021). Channel governance through brand equity: how brand equity shapes distribution channel structure. Working Paper Series.
6. Hong, Z., Wu, R., & Sun, Y., et al. (2020). Buyer preferences for auction pricing rules in online outsourcing markets: fixed price vs. open price. Electronic Markets, 30(1), 163–178.
7. Li, D., Wu, R., & Wang, H. (2019). Management Response to Online Customer Reviews in Distribution Channel: A Perspective of Manufacturers. International Conference on Information Systems (ICIS) Proceedings.
8. Zou, X., Wu, R., & Zhong, W. (2017). Impression effect vs. click-through effect: Mechanism design of online advertising. Working Paper Series.
9. Lin, M., Wu, R., & Zhou, W. (2016). Two-sided pricing and endogenous network effects. SSRN Electronic Journal. Advance online publication.
10. Wu, R., & Qiu, C. (2016). Seller manipulation of consumer reviews under competition. In 2016 49th Hawaii International Conference on System Sciences (HICSS) (pp. 3575–3583). IEEE.
11. Lin, M., & Wu, R. (2015). Production cost heterogeneity in the circular city model. Operations Research Letters, 43(4), 401–404.
12. Lin, M., Wu, R., & Zhou, W. (2015). Endogenous network effects, platform pricing and market liquidity. Working Paper Series.
13. Lin, M., Wu, R., & Zhou, W. (2014). Platform Subsidy with Endogenous Network Effects. Research Collection School Of Information Systems. Economics, 43, 761–780.
14. Wu, R., & Lin, M. (2014). Managing Seller Heterogeneity in a Competitive Marketplace. In Proceedings of the International Conference on Information Systems.
15. Lin, M., Wu, R., & Zhou, W. (2014). Platform subsidy with endogenous network effects. SSRN Electronic Journal. Advance online publication.
16. Rinallo, D., Basuroy, S., & Wu, R., et al. (2013). The media and their advertisers: Exploring ethical dilemmas in product coverage decisions. Journal of Business Ethics, 114(3), 425–441.
17. Kacker, M., & Wu, R. (2013). Specific investments in franchisor–franchisee relationships: A model. Journal of Marketing Channels, 20(1-2), 120–140.
18. Wu, R., & Lin, M. (2013). Seller diversity on a technology-based platform. In Proceedings of the IEEE International Conference on Systems, Man, and Cybernetics.
19. Wu, R., & Lin, M. (2013). Platform regulation on seller heterogeneity. Working Paper Series.
20. Wu, R., X, Geng., & Whinston, A. B. (2012). A generalized model of partial resale. Decision Support Systems, 53(1), 108–117.

Profile Details

https://degroote.mcmaster.ca/profiles/wuruhai/
https://mira.mcmaster.ca/our-faculty/ruhai-wu/
https://scholar.google.com/citations?user=7SgxZe0AAAAJ&hl=en

WOS ResearcherID: CFB-1443-2022