Loyola Marymount University, USA

Presidential Chair

Email: [email protected]

Research fields

Marketing

Management

Psychology

Qualifications

1974 Ph.D. in Psychology, Baylor University, USA

1973 MA in Psychology, Baylor University, USA

1972 BA in Psychology, Northeast Louisiana University, USA

Publications (selected)

1. Pizzi, G., Matta, S., & Caboni, F., et al. (2025). Immersive and generative technology: New tools for marketing, new tools for consumer response. Psychology & Marketing, 42(12), 3236–3250.
2. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). Award Ceremony: Everybody’s Watching—The Best Super Bowl Ads of All Time. In Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 113–134). Springer Nature.
3. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). First Quarter: Make a Game Plan. In Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 37–45). Springer Nature.
4. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). Pre-game: A Brief History of (Super Bowl) Advertising. In Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 1–15). Springer Nature.
5. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). Fourth Quarter: From Screen to Society. In Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 91–103). Springer Nature.
6. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). Coach’s Playbook: Top 10 Key Takeaways. In Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 141–144). Springer Nature.
7. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). Over-Time: Don’t Drop Bricks. In Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 105–111). Springer Nature.
8. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). Coin Toss: Advertising Matters. In Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 17–35). Springer Nature.
9. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). Halftime Show: Find Creatives That Work and Stand Out. In Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 67–80). Springer Nature.
10. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). Second Quarter: Make a Roadmap. In Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 47–66). Springer Nature.
11. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). Third Quarter: Two Strategies to Boost Your Return on Ad Investment. In Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 81–89). Springer Nature.
12. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). Post-Game: Growing the Audience—Globalizing the NFL Brand and Super Bowl Advertising. In Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 135–139). Springer Nature.
13. Raithel, S., Taylor, C. R., & Stewart, D. W., et al. (2025). Winning the advertising game: Lessons from the Super Bowl ad champions. Springer Nature.
14. Martin, I., & Stewart, D. W. (2024). A marketing perspective on maladaptive consumption and product regulation. Journal of Public Policy & Marketing, 43(4), 235–253.
15. Martin, I. M., & Stewart, D. W. (2024). Introduction and Conceptual Foundations. In Maladaptive Consumer Behavior: Theory, Research, and Intervention (pp. 1–10). Springer Nature.
16. Martin, I., & Stewart, D. W. (2024). Maladaptive Consumption: A Failure of Intensional Fluency. In Maladaptive Consumer Behavior: Theory, Research, and Intervention (p. 271). Springer Nature.
17. Martin, I. M., & Stewart, D. W. (2024). Maladaptive Consumer Behavior: Theory, Research, and Intervention. Springer Nature.
18. Ginzel, E., & Stewart, D. (2024). CIVA Modelling Module for Zonal Discrimination Method Part 2-System Qualification Aspects. Journal of Nondestructive Evaluation, 43(2), 54–62.
19. Ginzel, E., & Stewart, D. (2023). Guidance on configuring volumetric targets for AUT using CIVA. Insight - Non-Destructive Testing and Condition Monitoring, 65(11), 612–619.
20. Ginzel, E., & Stewart, D. (2023). CIVA Modelling Module for Zonal Discrimination Method Part 1-Calibration Block. Journal of Nondestructive Evaluation, 42(4), 88–95.

Profile Details

https://scholar.google.com/citations?user=QPMsrZQAAAAJ&hl=en
https://www.researchgate.net/profile/David-Stewart-32

WOS ResearcherID: J-6821-2019