University of Kentucky, USA

Assistant Professor

Email: [email protected]

Research fields

Consumer Behavior

Retail Management

Qualifications

2007 Ph.D., Retail and Consumer Science, University of Tennessee, USA

2003 M.Sc., Management Science, University of Tennessee, USA

2001 M.Sc., Communications, University of Tennessee, USA

1996 B.A., Mass Communication, Yonsei University, Seoul, South Korea

Publications (selected)

1. Lee, M. Y., Cavender, R. C., & Jackson, V. P., et al. (2026). Women of color in academic leadership: barriers, mentoring, and resiliency. Mentoring & Tutoring: Partnership in Learning, 1–16.
2. Li, M., Kang, Y., & Lee, M. Y. (2025). Enhancing Omnichannel Shopping Well-being through Human-Machine Interaction: A Self-Determination Theory Perspective. International Textile and Apparel Association Annual Conference Proceedings. Advance online publication.
3. Park, H., & Lee, M. Y. (2025). The Two-Sided Effect of the COVID-19 Pandemic on Online Apparel Renting (vol 14, 16771, 2022). Sustainability, 17(19).
4. Park, H., & Lee, M. Y. (2025). Correction: Park, H.; Lee, M.-Y. The Two-Sided Effect of the COVID-19 Pandemic on Online Apparel Renting. Sustainability 2022, 14, 16771. Sustainability, 17(19), Article 8598.
5. Li, M., Cavender, R. C., & Lee, M. Y. (2025). Consumer awareness of fashion greenwashing: insights from social media discussions. Sustainability, 17(7), Article 2982.
6. Li, M., Cavender, R. C., & Lee, M. Y. (2025). Consumer Opinions on Fashion Greenwashing: Insights from Reddit Discussions. International Textile and Apparel Association Annual Conference Proceedings. Advance online publication.
7. Park, H., & Lee, M. Y. (2024). The two-sided effect of the COVID-19 pandemic on online apparel renting. International Textile and Apparel Association Annual Conference Proceedings. Advance online publication.
8. Lee, M. Y., Cavender, R. C., & Jackson, V. (2024). Women Leadership in Academia: Barriers, Mentoring, and Resiliency among Different Ethnic Groups. International Textile and Apparel Association Annual Conference Proceedings. Advance online publication.
9. Thompson, K., Lee, M. Y., & Jackson, V. (2023). THE RISE OF E-COMMERCE AND INTERNET USE IN ELDERLY ADULTS AFTER A WORLD PANDEMIC. In Global Marketing Conference (pp. 806–807). Executive Academy of Global Business.
10. Park, H., & Lee, M. Y. (2022). The two-sided effect of the COVID-19 pandemic on online apparel renting. Sustainability, 14(24), Article 16771.
11. Sengupta, A., Wesley, S., & Cavender, R. C., et al. (2022). Global vs local: Analysis of the consumer-brand relationships in India. International Journal of Retail & Distribution Management, 50(3), 361–376.
12. Cavender, R. C., Lee, M. Y., & Wesley, S. (2021). The impact of slow fashion orientation (SFO) on socially responsible apparel consumption (SRC): moderating effects of industry irresponsibility and consumer irresponsibility. International Journal of Business and Social Science, 12(2), 1–15.
13. Zhang, P., & Lee, M. Y. (2020). THE DOWNTURN OF CHINESE TOURISM SHOPPING IN JAPAN: MODERATORS OF SHOPPING SATISFACTION AND SHOPPING DESTINATION LOYALTY. In Global Marketing Conference (pp. 700–703). Executive Academy of Global Business.
14. Cavender, R. C., Lee, M. Y., & Wesley, S. (2020). An Exploration of Consumer Accountability for Sustainability in the Fast Fashion Industry. Sustainability in Fashion, 1(1), 1–12.
15. Cavender, R., Lee, M., & Wesley, S. (2020). The Impact of Slow Fashion Orientation (SFO) on Socially Responsible Consumption (SRC): Moderating Effects of Industry Irresponsibility and Consumer Irresponsibility. International Textile and Apparel Association Annual Conference Proceedings. Advance online publication.
16. Wei, Z., Lee, M. Y., & Shen, H. (2018). What drives consumers in China to buy clothing online? Application of the technology acceptance model. Journal of Textiles and Fibrous Materials, 1, Article 2515221118756791.
17. Cavender, R. C., & Lee, M. Y. (2018). Exploring the influence of sustainability knowledge and orientation to slow consumption on fashion leaders’ drivers of fast fashion avoidance. American Journal of Theoretical and Applied Business, 4(3), 90–101.
18. Cavender, R. C., & Lee, M. Y. (2018). Identifying apparel consumer typologies with the potential for slow fashion. Journal of Fashion Marketing and Management, 22(4), 528–545.
19. Park, H., Lee, M. Y., & Koo, W. (2017). The four faces of apparel consumers: Identifying sustainable consumers for apparel. Journal of Global Fashion Marketing, 8(4), 298–312.
20. Miller-Spillman, K. A., Lee, M. Y., & Huffman, N., et al. (2017). Dress and the public, private and secret self model during emerging adulthood. Fashion, Style & Popular Culture, 4(3), 383–401.

Profile Details

https://rtm.mgcafe.uky.edu/directory/lee-min-young
https://scholar.google.com/citations?user=MY7c9SkAAAAJ&hl=en
https://www.researchgate.net/profile/Min-Young-Lee-7

WOS ResearcherID: HJD-7558-2022