Prof. Ruiliang Yan

Commerce

Texas A & M University, USA

Associate Professor

Email:[email protected]

Qualifications

2006 Ph.D. Marketing (Minor in Supply Chain Management), University of Wisconsin, USA

1997 M.S. Sichuan University, China

1994 B.A. Southwest Agricultural University, China

Publications (Selected)

1. Pei, Z., Ghose, S., Yan, R., Zhou, S. B., & Yan, A. (2024). The strategic value of buy online and pick up from store service to the dual channel coordination. Journal of Retailing and Consumer Services, 77, 103648.
2. Amrouche, N., Pei, Z., & Yan, R. (2023). Service strategies and channel coordination in the age of E-commerce. Expert Systems with Applications, 214, 119135.
3. Woods, K., Yan, R., & Arik, M. (2023). GLOBAL JOURNAL OF MANAGEMENT AND MARKETING. Global Journal of Management and Marketing Volume, 7(1).
4. Amrouche, N., Pei, Z., & Yan, R. (2022). Mail-in-rebate and coordination strategies for brand competition. International Journal of Production Economics, 247, 108453.
5. Cao, Z., & Yan, R. (2021). Product nutrition, innovation, advertising, and firm’s financial gains. Journal of Business Research, 133, 13-22.
6. Pei, Z., Yan, R., & Ghose, S. (2020). Which one is more valuable in coordinating the online and offline distribution? Service support or online price coordination. Industrial Marketing Management, 87, 150-159.
7. A LONGITUDINAL STATISTICAL ANALYSIS OF THE US HEALTH CARE SYSTEM AND ASSOCIATED COSTS
8. Z Wang, R Yan, B Zhou, R Xing
9. International Journal of Data Modelling and Knowledge Management 5 (1), 35-45
10. Hamlin, A., Yan, R., & Arik, M. (2020). GLOBAL JOURNAL OF MANAGEMENT AND MARKETING. Global Journal of Management and Marketing Volume, 4(1).
11. Amrouche, N., Pei, Z., & Yan, R. (2020). Mobile channel and channel coordination under different supply chain contexts. Industrial Marketing Management, 84, 165-182.
12. Yan, R., & Pei, Z. (2019). Return policies and O2O coordination in the e-tailing age. Journal of Retailing and Consumer Services, 50, 314-321.
13. Yan, R., Pei, Z., & Ghose, S. (2019). Reward points, profit sharing, and valuable coordination mechanism in the O2O era. International Journal of Production Economics, 215, 34-47.
14. Pei, Z., & Yan, R. (2019). Cooperative behavior and information sharing in the e-commerce age. Industrial marketing management, 76, 12-22.
15. Cao, Z., & Yan, R. (2017). Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners. Industrial Marketing Management, 67, 148-157.
16. Zhang, J., Li, H., Yan, R., & Johnston, C. (2017). Examining the signaling effect of e-tailers’ return policies. Journal of Computer Information Systems, 57(3), 191-200.
17. Amrouche, N., & Yan, R. (2017). National brand's local advertising and wholesale-price incentive under prior versus no prior information. Industrial marketing management, 64, 161-174.
18. Pei, Z., Yan, R., & Myers, C. (2017, April). The Moderating Effect of Store Category on the Relationship Between Corporate Social Responsibility and Customer Buying Intention: An Abstract. In Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress (pp. 1145-1145). Cham: Springer International Publishing.
19. Yan, R., & Cao, Z. (2017). Product returns, asymmetric information, and firm performance. International Journal of Production Economics, 185, 211-222.
20. Yan, R., & Cao, Z. (2017). Is brand alliance always beneficial to firms?. Journal of Retailing and Consumer Services, 34, 193-200.
21. Amrouche, N., & Yan, R. (2016). A manufacturer distribution issue: How to manage an online and a traditional retailer. Annals of operations research, 244(2), 257-294.
22. Yan, R., Pei, Z., & Myers, C. (2016). Do channel members value the multiple-cooperation strategy?. Journal of Retailing and Consumer Services, 30, 84-95.

Profile Details

https://orcid.org/0000-0003-4435-0304
https://www.etamu.edu/people/ruiliang-yan-phd/
https://www.researchgate.net/profile/Ruiliang-Yan
https://scholar.google.com/citations?hl=en&user=ZpzeWXYAAAAJ&view_op=list_works&sortby=pubdate